purpose driven growth | product-market resonance | brituals | leading from within




Studying and Measuring Consumer Rituals can become a deep source of Competitive Advantage for Brands. Because it helps to:

  • Discover emotional truths
  • Understand and then strengthen emotive bonds consumers have with the products and brands they use regularly.
  • Objectively measure the emotional connect with target consumers
  • Make comparative studies of emotional connect across brands (including competition), geographies and time.

Setting up a small internal team / task force to champion this journey would be a great idea. They can figure out how to integrate this philosophy and methodology in to your brand strategy. Check out a series of articles and sample cases published by AD-AGE India on this subject, to understand the framework and processes involved.
We would act as a catalyst, facilitator and consultant during this process. 


Mining the hearts of your consumers to uncover Emotional Truths....by studying the Consumer Rituals associated with your category, product and brand. A Typical study for a single category / product / brand would entail: (More customised versions can be developed) 

  • 3 Focus Group Study Sessions on 3 Target Audience Groups conducted on a single day
  • Special Interventions by experts to uncover emotional truths behind identified Consumer Rituals
  • Comprehensive report on Consumer Rituals discovered and their underlying emotional truths.


Measure the presence, frequency and intensity of Consumer Rituals associated with your Category, Product and Brand. A Typical survey for a single category / product / brand would entail: (More customised versions can be developed)

  • Quantitative Survey of identified Consumer Rituals among the Target Population
  • 95% confidence level – 400 Samples
  • Stratified sample selection with inclusion and exclusion criteria
  • Data cleaning, Data analysis and Report


Learn how to integrate the philosophy and methodology of Brituals in to your existing brand strategy. If the no. of people is less than 5 we can do it over Zoom Conference. If there are more than 10 people in a single organisation, we can do in person workshops (half-day) at your facility. Public workshops in association with industry bodies are also available from time to time.